Influencer Marketing is about finding someone with an audience who’s willing to share the love about your product. Influencers are usually thought of as celebrities and social media influencers with large followings. These are known as macro-influencers and they are very expensive which makes them out of reach for small to medium businesses.
MICRO-INFLUENCERS ARE MORE ACCESSIBLE
They are regular people who hold their own influence, only over a smaller crowd. Research tells us that because micro-influencers have a much more compact, targeted audience marketing to them is much more useful when you’re actually selling something.
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